Status
In progress. The effect of the improvements has not been measured yet; we will share the result after a re-measurement under the same conditions.
Aim
To see whether a consultancy appears in AI answers to the kind of questions its prospective clients might ask, and whether it is identified correctly; then to correct the brand’s digital identity based on the findings.
Scope
Türkiye, Turkish. Four AI environments: ChatGPT, Gemini, Google AI Mode and Perplexity. Test questions adapted from buyer language; a Semrush baseline on the search side.
Improvements made (20 October 2026)
- The company description and the four service areas (AI visibility, brand strategy, go-to-market strategy, digital PR) were made consistent across all pages.
- SEO titles and descriptions were updated with the same definition; the service order was made the same on every page.
- An organisation description, alternative spellings of the name and a description that distinguishes the brand from other companies of the same name were added to the structured data (JSON-LD).
Baseline: method and limitations
- 19 October 2026; 32 valid answers, single round. Variation across repeats was not measured.
- Raison & Co. was not mentioned in unbranded questions (0/28).
- On the one question that asked about the brand directly, three of the four platforms confused Raison & Co. with other companies of the same name.
- Semrush estimate (Türkiye database, data date 14 October 2026): AI Visibility score 0. This is a separate measurement from our live tests.
- Test questions were adapted from buyer language; they are not search volume or AI prompt volume. No generalisation is drawn from single-round results.