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AI visibility
We measure whether your brand is mentioned in AI answers to your customers’ real questions, how it is described and which sources are cited. Learn more →
AI Visibility · Brand Strategy · Go-to-Market · Digital PR
Sharper strategy. Stronger launches. Visibility that turns into growth.
Raison & Co helps brands find the right position in their market, reach the people they are built for, and grow. We work in four areas — AI visibility, brand strategy, go-to-market strategy and digital PR — and back each one with research, hands-on execution and measurement.
01 / Starter Engagement
AI Visibility Review
When people ask AI about your category, does your brand come up? Where do competitors get the edge, and which sources are the answers built on? This paid review is a short starter engagement that shows where you stand and which moves to make first.
25
priority customer questions
3
AI platforms*
10
business days to a decision-ready report
*ChatGPT, Perplexity and, for relevant queries, Google’s AI-generated answers. We agree the question list, platforms, timeline and fee with you at proposal stage. Because AI answers change over time, every result is reported with the date it was recorded. We do not guarantee any specific level of visibility.
What you get: a mention table for your brand and your competitors, the answers that cite your website, inaccurate information found in the answers, a list of sources and the three actions to prioritize first. Service details
02 / Our Perspective
We start by understanding how your customers decide.
Before customers choose you, they notice a need, weigh up their options and decide whom to trust. Brand strategy explains why that decision should go your way. A go-to-market plan then carries that reason to the right customer, with the right offer, through the right channels.
Today, part of that comparison happens in search results and in the answers AI assistants give. We don’t treat AI as a substitute for strategy. We use it as a research and measurement tool: to see what customers are asking, which sources they trust and how your brand is described in those answers. The decisions still rest on experience and evidence.
03 / Our Services
Where can we help?
Each of our four services answers a different question and comes with different deliverables. Most engagements start with one area; we only bring the others into the same plan when there is a real need.
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Brand strategy
We look at what your customers need, the alternatives they compare you with and the strengths you can actually prove. You come away with clear positioning, a value proposition and messaging priorities. Learn more →
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Go-to-market (GTM)
For a new product, service or market, we plan who to target first, with which offer and through which channels, so that sales and marketing work from the same map. Learn more →
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Digital PR
We turn your expertise into stories and data that journalists and trade publications can use. Coverage in credible outlets also shapes how your brand is understood. Learn more →
04 / How We Work
We define the problem, build the plan and see it through with you.
At the end of every stage, we share in writing what we learned, which decisions we made and why, and what comes next.
01 / DIAGNOSE
First, we find the right question.
We review your existing data, customer conversations and the alternatives you compete with. Talking with your team, we pin down the question that is actually holding things back.
02 / RESEARCH & DECIDE
Evidence sets the priorities.
We weigh customer questions, search data and findings from AI answers alongside hands-on experience. We rank opportunities by impact and feasibility and write down the rationale behind every decision.
03 / EXECUTE & MEASURE
We execute, measure and adjust.
We put the plan into action with your team or with the specialists it calls for. We track the measures agreed at the outset and update priorities as results come in.
05 / Founder
15+ years of hands-on marketing, sharpened by today’s tools.
Hatice Taşkın Özkan · Founder & Brand Strategist
Hatice has spent more than 15 years working with B2B and B2C brands in technology, automotive, logistics and insurance, including AirTies and PUDO. She has led 360° marketing work that spans go-to-market plans for new products, brand positioning, CRM and campaign management.
One lesson runs through all of it: strategy works when it meets the customer at the real moment of decision. Today, that moment happens in search results, in AI-generated answers, in trade publications and in recommendations from peers.
She founded Raison & Co to keep the fundamental questions of marketing at the center while the channels keep changing. We use AI not to replace expertise, but to ask better questions and back our decisions with evidence.
06 / Our Expertise
A specialist team built around each project
We bring in specialists in research, web, creative and content as the work requires, and agree in writing from the start who is responsible for what.
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AI Visibility & Technical Search
Measuring AI answers and search results, analyzing sources and reviewing the technical foundations of your website.
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Digital Experience & Web
A website where visitors quickly find what they came for and can easily take the next step.
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Creative Direction & Visual Identity
Design, campaigns and production that carry the brand’s character.
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Editorial Content
Well-sourced, credible content that answers customers’ questions directly.
07 / Quick Answers
About AI visibility
What is AI visibility?
It is how your brand shows up when customers put their questions to ChatGPT, Perplexity or Google’s AI-generated answers. We look at two things: whether your brand is mentioned, and whether your website is cited as a source the answer relies on.
How do you measure it?
We build a list of real customer questions and ask them repeatedly on the selected AI platforms. We log every mention, citation and inaccuracy with its date and source. Because answers vary, we rely on repeated measurement rather than a single screenshot.
Is it replacing SEO?
No. Google states that there are no additional requirements to appear as a link in its AI features: a page only needs to be indexed and eligible to be shown in Search (Google’s guidance). Solid SEO is still the foundation. AI measurement adds a view of what the customer actually sees in the answer.
08 / Insights
Insights
Practical notes on AI visibility, brand strategy, go-to-market and digital PR to help with your decisions: what to look at in a first review, which questions to answer before entering a new market, and how to test your positioning against real customer questions.
10 / Let’s Work Together
Let’s talk about where your brand stands today.
A clear picture of how visible you are in AI answers, a sharper position for your brand, a go-to-market plan for a new product, or digital PR that makes your expertise visible in trusted publications… In a short call, we listen to what you need and agree on the right scope together.
RAISON & CO
Raison is French for “reason.”
Every brand has a story, a stance and goals it wants to reach.
Our work starts with listening, understanding and asking the right questions. Then we bring research, strategy and technology together to help brands reach new opportunities.