Who we are
Raison & Co is an Istanbul-based brand strategy consultancy founded by Hatice Taşkın Özkan. We work in four areas: AI visibility, brand strategy, go-to-market strategy and digital PR. We help companies find a clear, provable answer to the question “Why should customers choose us?”, and then get that answer to the right customers through the right channels.
Customers no longer decide based on ads and websites alone. They also listen to search results, trade publications, recommendations from peers and the answers AI assistants give them. That is why our strategy work also looks at how a brand is described in those places.
Where our name comes from
Raison is French for “reason.” Every brand needs a reason to be chosen. Our job is to find that reason, make it clear with evidence and make it visible wherever the customer makes a decision.
Our founder
Raison & Co was founded by Hatice Taşkın Özkan. For more than 15 years, Hatice has led marketing work for B2B and B2C brands in technology, automotive, logistics and insurance, including AirTies and PUDO. Her experience covers the full 360° of marketing, from go-to-market plans for new products and brand positioning to CRM and campaign management.
That experience is the foundation of how Raison & Co sees things: strategy works when it meets the customer at the real moment of decision. Having worked across different sectors and different kinds of customers, we start every engagement with the same questions: What does the customer need, which alternatives are they weighing up and why should they choose us?
You can find more about Hatice’s professional background on her LinkedIn profile.
How we work
Every engagement starts with the customer’s question. Instead of assumptions, we work from sales conversations, the questions customers really ask and the data available. We write down the rationale behind every priority we recommend, and we clearly separate what is based on evidence from what is an estimate.
We want what we deliver to be a plan sales and marketing teams can actually use, not a report that sits on a shelf. Before any work begins, we agree who is responsible for what, what will be delivered and what is out of scope. When needed, we bring in specialists in research, web, creative and content, and build the team around what the project requires.
Our view on AI
We don’t use AI as a substitute for expertise. We use it to ask better questions, see what the customer sees more quickly and back our decisions with evidence. Looking at how your brand is described in AI answers is part of that approach. But no one controls those answers, so instead of promising a particular level of visibility, we offer a transparent, repeatable assessment.
What we do
We work in AI visibility, brand strategy, go-to-market (GTM) strategy and digital PR. You can find all of our services on the Services page.
Get in touch
If you would like to talk about where your brand stands today, reach us through our contact section or message Hatice on LinkedIn.